Over the last 10 years or so, the new dynamic has opened up all sorts of opportunities. Artists perform at ad agencies to curry favor with decision makers. Major blockbusters, no matter how uncool, can book the coolest artists for their soundtrack. You can even make songs explicitly for branded content!
That last paragraph may sound derisive, but I want to be clear that it’s all fair game in 2019. We’ve blown up the music industry, especially in terms of what money goes directly to artists. But it seems that in our zeal to get rid of the problematic “sell out” stigma, we never replaced it with anything better.Read More